Your Marketing Plan is your road map to profitable revenue. Next to your Business Plan, your Marketing Plan is the most important strategic document for your company. Without a detailed Marketing Plan, you are quite simply shooting from the hip, which will not drive your company to the level of excellence that you want. Revenue and Profits aren't where you want them to be?  Perhaps it's time to take a look at your Marketing Plan.

A Marketing Plan is not a static document, and should be reviewed and updated periodically. Things change in the marketplace, and your strategy needs to change also.

If you have a Marketing Plan, we'll help you update it.  If you don't have one, we'll help you develop a detailed plan that will drive profitable revenue growth.

Remember, people don't plan to fail, the fail to plan!

The details developed within your Marketing Plan include:

• Your Marketing Vision - What are the goals of your Marketing Plan?

• Your Market Breakdown - What is the level of need for your product or service? What are the trends? What is the makeup of your market (demographics, psychographics, geographics, behaviors)?

• Your Differentiation - What sets you apart from your competition? How will you leverage this?

• Your Core Strategy - How will you position your company in the marketplace?  What is your brand? How do you want your customer's interaction experience to be?

• Your Pricing Strategy - How will you price your product or services to be profitable, yet still providing a level of value to your customers?

• Your Marketing Materials - How will your marketing materials convey your brand, differentiation, and value proposition?

• Your Web Plan - How will you leverage the numerous interactive platforms to build your business?  What are your plans for your website, blog, social marketing, podcasts, etc?

• Your Advertising Plan - What advertising vehicles will you utilize to drive awareness and traffic? How will you leverage print, online, mobile, outdoor, broadcast, viral, direct mail, and other marketing platforms to increase your customer database? How will you utilize public relations?  How will you track the effectiveness of your campaigns?

• Your Prospect Conversion Plan - What sales process will you follow?  How will you follow-up with prospects to convert them to actual clients? How will you manage and leverage your prospect and customer database to increase sales?

• Your Customer Experience - Increasing customer frequency and positive word-of-mouth referrals are singularly linked to a customer's experience with your company. What are your customer experience expectations and how will you ensure this will be consistent?

• Your Sales and Marketing Forecasts - You can't track your effectiveness if you don't have objective forecasts to compare your actual results to. What are the goals for your business?

• Your Interior Training - How will you train your associates, as well as yourself, to make sure your customer's interactions with your company  are at the level you desire?

Sounds like a lot of work? The Akers Consulting Group will take the stress out of developing your detailed Marketing Plan. Let us use our tools and experience to help you develop a Marketing Plan that will be the guide to your business excelling in the marketplace.

Call or contact us today to schedule your FREE initial consultation! Let us help your business Excel.  It's what we do!