Integrated On-Line Marketing
Your small business has a website, in fact it has been up for years--That's all you need, right? Wrong! People used to believe that having a website was similar to having a sign outside your location. Having it there would let people find you. The old thinking of Build-it-and-they-will-come doesn't work in today's on-line world. Without proper techniques, your website will be lost among the millions that are out there vying for consumers attention.
Don't yet have a website for your small business? We can help! Click here for more information.
Utilized properly, an On-Line strategy can help your small business in numerous ways, all with a positive effect on your bottom line. It's more than just having a website--It's a strategic use of numerous on-line tools to help you improve your small business. These tools work together to accomplish two goals;
1. To increase awareness of your business products or services. Why? You increase your customer base, revenue and profitability
2. To improve the search engine rankings of your website. Why? Studies find that unless you are found on the first page of search results, potential clients will not find you. You lose out on potential business.
Large companies, as normal, are ahead of the curve and are utilizing online marketing strategies in ground-breaking ways. Of course, they have the financial ability to bring on full-time staff members to focus primarily on this aspect of their marketing plan.
Can a small business owner compete, and utilize on-line marketing to help their business? Absolutely!
To successfully utilize the variety of on-line marketing tools, you need to first develop your on-line marketing strategy. This strategy, similar to a business plan or marketing plan, outlines your approach to on-line marketing and your expected outcomes.
A successful Integrated On-Line Marketing Strategy is made up of 7 important components.
How can an integrated on-line marketing strategy benefit your small business?
Developed and implemented correctly, your on-line marketing strategy can help your small business in several ways:
· Attract New Customers
· Increase Interaction with your Existing Customers
· Increase Brand Awareness and Company Image
· Improve Sales
· Improve Marketing ROI
· Improve Profits
Want more information on how an integrated on-line marketing strategy can help your small business? Click here to find recent articles on the subject.
Next comes the implementation of the strategy. Who is going to do the work necessary for you to have success? You could do it yourself, but you'll need to ask yourself--Do you have the time and knowledge? Don't you have more important issues to deal with?
You could hire someone on staff to do it, but do you want to hire someone full time, adding to your payroll expense?
Might we suggest that you consider allowing us the honor of executing your on-line marketing strategy? We have the tools, the training, and the expertise to implement your strategy. We can help your small business at a fraction it would cost you to hire someone.
We provide our small business clients with a variety of services, each one designed to work in conjunction with your overall business strategy, branding objectives and marketing plan. The table below describes each of these integrated on-line marketing services for your small business.
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Website Refreshing / Optimization |
We do a thorough review of your current website, utilizing the best analysis tools available today. We identify and fix issues with content, links, keywords, structure, search engine ranking elements, metadata, usability, and overall design. Your website emerges as a site that search engines will find appealing (improving your rankings) and consumers will find useful (increasing your customer base), both of which lead to increased revenue for your small business. |
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Online Business Directories
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Having links back to your website on other relevant and highly ranked websites is one of the key elements to improving your search engine rankings. We selectively choose and submit your site for listing in online business directories and other relevant websites. Besides increasing your search engine rankings, potential customers can find you utilizing these online directories, giving you yet another avenue for increasing your client base. |
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Local / Major Search Engine Submission
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Consumers are quickly learning about the local search listings that are available, which provide detailed information about local businesses. We submit your small business profile to each local search directory, allowing your potential customers to find you easier. In addition, we submit your website profile to all the major search engines, such as Google, Yahoo and Bing. |
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Blogging / Publicizing
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One of the three key elements to search engine rankings - publicity of you, your company and your small business website. On a regular basis, we draft and distribute press releases, blogs, videos and other online postings that publicize your small business. Besides the benefit of search engine rankings, this publicity helps improve your brand and increases consumer awareness of your products or services. |
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Social Media Utilization
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By now everyone has heard of Facebook, LinkedIn, Twitter and other social media platforms. Can you leverage these for your small business? You bet! We will build and administer your online social media programs, providing yet another way for you to closely interact with your existing and potential customers. Used properly, the use of Social Media can improve your brand image and awareness and drive incremental revenue for your small business. |
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Targeted Match / Pull Marketing
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One of the greatest advantages of on-line marketing is the ability to micro-target potential customers based on a variety of targeting variables. The benefit to your small business? Your ad is only distributed to sites or users that match your targeting criteria--and better yet, you only pay when someone actually clicks on your ad for more information. No money wasted just to get your ad in front of them. You only pay for results. We coordinate and manage your on-line advertising strategy and campaigns. You set the monthly budget. You'll never spend more than you want, and your ROI will be equal to or greater than any other advertising medium. Oh, and to prove that we know what we are doing, we have earned the Microsoft AdExcellence accreditation. |
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Monitoring / Reporting
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How can you tell if your online marketing strategy is working? We provide you with regular reports to show how well your online marketing strategy is working for your small business. We provide detailed information on how your search engine rankings have improved, the number of times your targeted online ads have been seen and clicked, and how well the social media programs are working. It's all right there in black and white (actually, our reports are color, but you get the idea). |
After our first, Free Initial Consultation, we will provide you a quote for our monthly online marketing program. The price is based on the complexity of your current situation and how much work is required to obtain your goals. Typically, these programs are in the range of $300 to $600 per month. There is a six month minimum commitment, which allows us the ability to show you strong results, but we do stand behind our work with an iron-clad guarantee. Contact us today to start the conversation, and find out how we can help your small business.
Want to do it yourself, but don't know how? We will provide training to you or your staff if you desire to take over administration of your social media platforms.
