You turn to experienced professionals for the important things in life; Physicians, Dentists, Lawyers, Therapists, and Accountants, yet for one of the most important aspects of your business, many small owners try to meddle their through the marketing of their company on their own. The result? In some rare cases, the owner does a decent job, but the time they spent on the marketing took them away from other important aspects of the business.  Most often, the result is a haphazard attempt, shooting from the hip, and not very effective.

Just a few decades ago, marketing your small business was relatively easy.  All you had to do was take out an ad in the phone book, place a frequent ad in the evening newspaper, maybe splurge once in a while with a radio ad for special events. Today's business owner has a much larger challenge.  The marketplace has changed dramatically.

Akers Consulting Group leverages our more than 20 years of marketing experience to help our clients develop and implement an effective marketing strategy. We provide a full array of marketing services to help improve your small business.

When we say marketing services, where not talking about just the placement of an ad, what we're really speaking about is:

·      Your Core Message - Why should consumers use your product or service?

·      Branding - Positioning your company, products and services to appeal to your potential consumers.

·      Market Statistics and Analysis - How do you stack up against the competition? Are there shifts in the marketplace that you should know about?

·      Consumer Trends - Make sure you stay ahead of consumer trends.  Lead the pack, don't follow!

·      Your Customer Profile - We can take your existing client database and provide you with a full analysis or your primary, secondary and tertiary customer profiles.  Better yet, we can let you know where there are potential clients that match these profiles.

·      New Product / Service Launch - Increasing awareness and consumption of a newly offered product or service.

·      Staff Training - Make sure the associates that interact with your customers understand your marketing objectives.

·      Customer Loyalty Programs - Keep your best customers coming back more often.

·      Proper Media Mix - Which mediums will reach your target consumer?

·      Media Placement - We'll take care of all media placement for you!

·      ROI Tracking - Determine which mediums are working best.  Don't you want a return on your marketing investment?

·      Offer Effectiveness - Use offers that work the best, driving the highest level of response.

·      Integrated Solutions - From on-line coupon distribution to mobile phone marketing, take advantage of the newest trends.

·      Social Media - Which ones are right for you? How do you leverage them effectively?

·      Web Presence - Is your website optimized?

All of these pieces in total, when done effectively, drive sustainable, profitable revenue growth for your small business.

ACG provides our clients with the full gambit of marketing services, including the most recent trends and tools available.

Are you utilizing the new social media platforms in your marketing mix, such as Facebook, Twitter and LinkedIn?  These emerging platforms, when utilized properly, can drive new clients to your small business, and increase the interaction with your existing clients, overall improving your revenue and profitability.

To learn more about how ACG can help your small business excel, call or contact us today to schedule your FREE initial consultation!